As part of my never-ending quest to be a networking-maven, I joined a group called NEXT St. Cloud about 7 months ago. NEXT is a networking & professional development group meant just for young (under 40) professionals. We meet once monthly for an hour, and each meeting consists of lunch, group updates, and a presentation on some relevant topic. Topics range from leadership to career advice to city development and beyond.
This week, the topic was about how to use the social sites Twitter & LinkedIn in your professional career, prepared by the @FlintGroup team and myself, & taught by yours truly.
I’m extremely passionate about social media, and a strong believer in building your personal brand if you’re in the professional services realm at all. Twitter is my happy place (Lord help me) and LinkedIn is my water-cooler. So, naturally, when I was asked by leadership to give a talk about these two networks, I happily obliged.
Here is a link to the presentation if you’re interested in skimming all 32 slides: Using Twitter & LinkedIn for your Career. And I also want to give a MAJOR shout-out to my colleague & friend @britthanso who helped me prepare this presentation!
If you’re just looking for some highlights, here are (what I feel) the top 5 takeaways:
- Be human. Don’t be a robot. Don’t automate your tweets or posts (especially if they have your name on them). Joke, wise-crack, be honest. Just do so wisely. (Yes, delete that keg stand picture…)
- While sharing others’ content is a great way to start and fill in gaps, it’s even more fun to share your own thoughts/feelings. Share what makes you happy. Live-tweet and industry event. Post a funny (appropriate) picture. People follow you for what you have to share – so share it!
- Be helpful. I’m going to quote the content marketing genius @JayBaer here: “If you sell something, you can make a customer today. If you help someone, you can create a customer for life.” Don’t always be thinking in terms of sales & dollars. Think in terms of relationships and connections. Your customers will remember you for it.
- When it comes to time spent on social, do what works best for you. Find a reasonable amount of time you can commit to social media, and stick to it. Realize, too, that social is so much more than something you do on the side. It’s a new business tool, a networking group and an enormous knowledge base. Take advantage of that.
- Social media opens doors to millions of individuals around the world. It gives you a chance to rub elbows with big brands, CEO’s, and even celebrities. It should no longer be treated as a “side project” for your career – it’s a must.
What works well for you in your industry? What do you think doesn’t perform so well? I would love to hear your experiences!
& as usual, thanks for checkin’ what #EmilyFayeSays… 🙂